International exhibition of automotive industry InterAuto

August 20-23, 2024  /  CROCUS EXPO  /  Pavilion 2


Meet another InterAuto exhibitor – Intercolor company

14 July 2023

Intercolor has been for 30 years the leader in the market of bodyshop equipment and consumables in Russia and CIS countries in terms of supplying premium, middle and economy class products for auto repair. The Company is able to cover the needs of  both large car dealers and small private bodyshops. Today the wide assortment of bodyshop equipment and consumables includes more than 50 world's leading brands.

Intercolor Group was established in 1993 as an exclusive distributor of Spies Hecker refinish products. The product range has been growing ever since.  11 years ago Intercolor started sales of bodyshop equipment.

The Bodyshop Project Engineering includes the bodyshop area design, technological planning and drawing. Service Department carries out the installations of sold equipment, controls equipment start-up, provides warranty and post-warranty repair, user consulting and technical support. Our technicians also provide "on-site" trainings to explain to the customer's employees the principles of how to work with the newly installed equipment. Training Center offers training programs designed for specialists in all body repair fields and even for representatives of adjacent fields (for example, insurance segment). Its facilities allow to receive no less than 70 groups annually. The number of participants usually does not exceed 6-8 people per group therefore the training goes with maximum efficiency and according to the international standards. The training programs are based on the official techniques provided by equipment and consumables manufacturers. The Center also arranges short (1-2 days) seminars on demand. Consulting service is dedicated to carrying out the bodyshop Technical Audit and includes the estimation of a bodyshop operation, its current productivity and personnel efficiency by means of Key Operation Parameters. Technical Audit helps find the majority of "bottlenecks" in the bodyshop organization and everyday operation and define the ways of optimization. Intercolor Group has 33 branches in 4 countries and a wide dealer network. Company staff numbers 440 experts.

The company mission is to be the partner to each customer, and all efforts of Intercolor Group are aimed at ensuring maximum comfort for customer's business.

Reiz, Profi_Line & IQ (Intercolor Quality) and Betacord abrasive materials will be displayed at the stand.

Welcome to stand G106.

See you August 22 through 25 at Crocus Expo!